TikTok wins again: Tarte's sculpted ribbon hem is that girl

After going viral, senior business editor Angela Trakoshis tests the brand's newest contouring product to see if it's worth the hype. I'm the first to admit that I love my tanned, firm, and glowing skin all year round. That said, when a new product hits the beauty market that claims to do all three, I know I have to jump on it right away — and that's exactly what I did. do when you hear about it. Contour de Tarte tape. I wouldn't necessarily say I'm a contouring expert, but I will say I've tried quite a few contouring products (hello, years of testing Best of Beauty) and have a pretty good understanding of what What contours are.

 The kind of formula that works for me. However, I usually use cream or powder formulas when contouring my face - so to me, this product from Tarte seems a bit like uncharted waters. Sculpt Tape Contour is a liquid formula packaged in a tube that dispenses product from a cushioned end, similar to how the Charlotte Tilbury Hollywood Contour Wand works. 

However, what sets this product apart is the skin-friendly ingredients it contains. Each of the five shades contains moisturizing shea butter, brightening licorice root, and moisturizing glycerin. To take a closer look at the list, New Jersey-based cosmetic chemist Ginger King notes that the diamond powder in the formula contains dimethicone, a smoothing ingredient that will provide a filtering effect to the skin.

To learn how to apply this contour product perfectly, I opened TikTok to see how all the girls on the app were applying it. After all, it went viral after launching earlier this year. It seems like people have been doing it the way it's explained on the Tarte website: put dots on the areas you want to contour and blend them with a sponge or brush. 

Everything seems simple, so it's time to get started. I first applied some moisturizer and primer to my skin before opening the product. I twisted the applicator to unlock it and gently squeezed the tube to dispense the formula to the tip of the cushion. I applied Medium Bronze to my skin like this: four dots on my forehead, four dots on my jawline, three dots in each hollow of my cheeks, and a few dots on the bridge of my nose.